When it comes to fitness, why fashion is mentioned.

 

If people are as obsessed with getting their hands on a collection of designers of their choice every season, it enters their favorite workout class every week.  They all have alliances, be it with a specific yoga teacher, in a state-of-the-art Pilates reformer class or in a boutique spin studio, and naturally, they're not just going to show off the sweat of an old pair.  Having the right high-end workout gear has become just as important.  Of course, this phenomenon is not limited to the fashion community, although the industry has seen a surge in sports-inspired clothing and activwear in 2014 as Dewarwear.

 Activeware sales are critical, and the active sports segment is a fast-growing part of the market.  Consumer market research firm NPD reports that sales of activewear and athletic footwear reached billion 3 billion in YTD in August 2013 and sales in this segment were growing faster than other garments - up 7 percent in 2013. It seems that wherever we go - publications like French  Co-gym gear is present and it can only get started.

 "It's really based on the trend towards activewear as daywear and weekend clothing, which we've seen as a fast-growing theme on the runway over the last few seasons," said Shila Imet, VP of North American content at trend forecasting agency W GSN.  "As more consumers embrace this trend, it is natural for many labels to create products that convey what customers want and what they are wearing."

 In line with this thinking, a number of traditional themed ready-to-wear and accessory brands have recently added an activator segment to their offerings in recent months, including H&M, Old Navy, Juicy Couture and Free People among them.  Tori Burch further announced that her label will begin offering active clothing options for both the interior and exterior of the gym - starting in spring 2015.

p>

 "[ActiveWire] is something we've been talking about for so long, but it's something we really wanted to get, so it took a while to figure out how to explain it to our customers," said Anna Hartl, managing director at Free People at Creative.  , Let us know about the FP Movement, the brand new activity activator for yoga, surf and ballet go "You can be really beautiful and fashionable, but feel safe during your workout"

 Although the line is meant for rigorous activity - the pieces were tested by several rigorous yogis in the Free People group - it is just as appropriate for every day.  "There's a lot you can wear on the weekends. It's casual and comfortable and you still feel good about whether you're working or not. I know some people are interested in this [athletic] activity and others are weak in it, so  I think it should reach out to some more serious athletes as well as those who are still getting into it. "

 Free people wanted to meet customer needs more than anything else.  "A lot of people are interested in fitness right now, which is a great thing - I think there are some pieces in our original collection that aren't necessary for yoga but may be. People want it from us."

 To cater to their most loyal fans, New York’s most popular fitness studios S Name Soulcycle and Barry’s Bootcamp as of late have recently expanded their own clothing lines to raise brand awareness both outside of class and outside.  Since Soulsycle partnered with ShopBop to sell and Barry joined Bloomingdale, even customers who don’t have these classes in their town (at least for now) still feel like they’re part of that particular fitness community.  The only retailers at ShopBop and Bloomingdale are not taking this step:This means that it is not left to understand that when it comes to fitness, fashion is mentioned.